Resilience, Resourcefulness and Creativity: Learning from the Diversification of Guatemalan Artisans during the Pandemic to Sustain Textile Traditions

Coronavirus detrimentally impacted textile craft production and the income of indigenous artisans, including those working in Lake Atitlán area. The article focuses on how five enterprises diversified their entrepreneurial practices actioned strategies to support communities during crisis. Interviews with host companies based Guatemala, US UK were conducted inform case studies documenting artisans’ experiences, pandemic response implications for long-term effects sector. research highlights creative resilience artisans; regional lockdowns restricting transport materials provisions, led a sharing economy. crisis highlighted advantages home-working, belonging co-operatives benefits partnerships NGOs accessing essential resources, routes market. Despite loss local streams, engagement investment digital platforms opened up new communication sales channels, enabling artisans maintain revenue.